This cre­ation, seen below, is called the Joba Horserid­ing Exer­cise Machine. It is man­u­fac­tured in Japan by Mat­sushita Elec­tri­cal Works, based in Kadoma, Osaka, in con­junc­tion with Nagoya Uni­ver­sity in Nagoya, Japan. It’s being called an “indoor fit­ness machine”.

It offers its user the abil­ity to access a form of horseback-riding ther­apy, which allows the user to get the effect of phys­i­cal exer­cises just by sit­ting on the machine with­out any exer­tion from the user.

The ben­e­fits are clear as it helps stim­u­late sel­dom used mus­cles in the dor­sal and abdom­i­nal regions.

Um…I don’t think the woman in the pic­ture is “exer­cis­ing” in the com­mon ver­nac­u­lar. Look at her face. She sure looks like she’s ben­e­fit­ting those sel­dom used mus­cles in the dor­sal and abdom­i­nal area. Is that the face that you would make if you were rid­ing a horse? Well, she’s rid­ing something…hmm. Well.