It utilizes E-Ink, which relies on negatively charged black particles and positively charged white particles. When a backing layer of circuitry either charges negatively or positively, it will draw or repel the particles based on their charge. The display also has an inherently stable “memory effect” which requires no power to maintain the image, drastically increasing the battery life. The result is 1/100 the power consumption of traditional display options.
Citizen has not yet announced a launch date for the product, but it is expected to be sold in Japan starting this year. Plans for the international launch are under consideration, along with other design interpretations.
Give. Me. One. Now.