The new remake of The Omen came out last week, on a Tues­day, which, for mar­ket­ing pur­poses trans­lated out to a release date of 6–6-06. For those Bib­li­cally unini­ti­ated, 666 is the num­ber of “The Beast”, or the Anti-Christ, a crea­ture whom the whole darn plot of The Omen rests upon. The day after it came out, there were sto­ries all over the web how The Omen had opened strong, pulling in a record for a Tues­day open­ing, $12,633,666. Note the hun­dreds amount, I would think that that is more stu­dio num­bers mas­sag­ing than any­thing, but it makes for great copy, I guess. The thing about it is, what if The Omen had been the top gross­ing movie of the week? It wasn’t, as Cars pulled in over $60 mil­lion, but what if it was? Is it fair, industry-wise, to have the top gross­ing movie of the week open on a Tues­day? If that was fair, why not open movies on Sun­days? Then you’d have 7 whole days to rake in what­ever you could make off of a film before hav­ing to report final earn­ings for the week. Why even wait for the usual Fri­day to open a film? What if Cars had opened on Sun­day? Could they have pulled in $80 mil­lion? Maybe $100 mil­lion? Does this seem bor­der­line uneth­i­cal to any­one else?